'It is in-line with our belief that generative AI is an exciting tool that should be based on permissioned data, visuals, and individual privacy.'Īdobe's new AI-enhanced feature, called 'Firefly,' allows users to use words to describe the images, illustrations or videos that its software will create.

'This collaboration (with Nvidia) is testament to the feasibility of a path of responsible AI development and the unique nature of Getty Images content and data,' Getty Images CEO Craig Peters told Reuters in an email.

Getty Images earlier this year sued Stability AI, creators of the open-source art generation program Stable Diffusion, claiming it had copied more than 12 million images from its database without permission. Image-generation technology is 'trained' on billions of images, but whether that use is legally permitted is not always clear. This marks a milestone in the ongoing tension between the rights of copyright holders and emerging technology. Nvidia trained the technology on images licensed from Getty Images, Shutterstock Inc, and Adobe, and plans to pay royalties. Nvidia Corp unveiled its own service, known as 'Picasso,' that uses AI to generate images, videos and 3D applications from text descriptions. Adobe Inc added artificial intelligence to some of its most popular software, including Adobe Photoshop and Adobe Illustrator, to speed the process of generating images and text effects, noting that creators whose work was used by the tools will be able to get paid.

3d tool illustrator